Your shortcut to viral, high-converting content in seconds

Hey coach 👋

This isn’t just another prompt list — it’s a shortcut to save you hours of creative struggle. Whether you're planning carousels, selling offers, or just showing up consistently, this pack will help you create smarter, faster, and more profitably using ChatGPT.

Use these prompts to boost engagement, convert more clients, and stop staring at a blank screen.

100 AI Content Prompts for Instagram Coaches

🔹 Authority & Expertise (1–20):

  1. What are 3 myths in your coaching niche that people still believe?
  2. Explain a powerful concept you teach your clients in 60 seconds.
  3. Break down a coaching framework you use (step-by-step).
  4. Share a success story from a client (before vs after).
  5. What’s a mindset shift that transformed your journey as a coach?
  6. List 5 signs someone needs a coach like you.
  7. Break down the difference between therapy, mentoring, and coaching.
  8. What’s something you used to believe that you now disagree with?
  9. Show a screenshot or DMs from a client win.
  10. Tell your audience what kind of clients you don’t work with.
  11. Explain how you structure a 1:1 coaching session.
  12. What’s a ‘tough love’ truth your ideal client needs to hear?
  13. How long does real transformation take? Share your honest take.
  14. Teach a new tool or journaling method your audience can try today.
  15. What’s one thing you wish every beginner coach knew?
  16. Explain your 'why' in coaching.
  17. Create a post: 'This is for you if…'
  18. Share your favorite book that shaped your coaching style.
  19. How has coaching changed your personal life?
  20. Explain how your program is different from others.

💬 Engagement & Storytelling (21–40):

  1. What made you become a coach? Tell the story.
  2. Talk about a client breakthrough that surprised even you.
  3. What’s the moment you realized coaching is what you were meant to do?
  4. What mistake did you make early on in coaching?
  5. Describe your dream client — who are they?
  6. What were you struggling with before you became a coach?
  7. What’s a DM you get often — and what do you wish people knew instead?
  8. Share a tough decision you had to make in your journey.
  9. Describe your first ever client session — what went right or wrong?
  10. Share the most rewarding part of your coaching business.
  11. ‘This is what they don’t tell you about being a coach…’
  12. Tell a story of self-doubt you’ve overcome.
  13. Share a behind-the-scenes look at how you plan a coaching call.
  14. Talk about your first content post — what would you do differently now?
  15. What's something you were scared to share online that people loved?
  16. Tell your origin story in 3 parts: struggle > decision > transformation.
  17. Who’s your mentor or inspiration in the coaching space?
  18. What does a typical day in your coaching life look like?
  19. How did you get your first paying client?
  20. Describe what working with you feels like.

🎯 Educational & Value-Based (41–60):

  1. Teach your audience how to journal through self-doubt.
  2. Give your audience 5 affirmations to repeat this week.
  3. Explain the difference between goals and intentions.
  4. Create a checklist: ‘Before hiring a coach, ask yourself…’
  5. What are 3 limiting beliefs your audience may not realize they have?
  6. Describe how to create a morning routine for mental clarity.
  7. Create a short guided visualization they can follow.
  8. Give your audience a weekly reflection prompt.
  9. List 3 powerful questions you ask every client.
  10. What’s one practice that changed your mindset forever?
  11. Break down a tool (like the Wheel of Life, SMART goals, etc.).
  12. Explain how to journal for emotional clarity.
  13. Create a list: ‘What to do when you feel stuck.’
  14. Describe how you help clients with burnout or overwhelm.
  15. Teach your audience how to do a weekly self-check-in.
  16. How to use gratitude to rewire your thoughts.
  17. What are the 3 most common blocks your clients face?
  18. What is shadow work and how can someone start?
  19. Explain a client transformation in terms of mindset.
  20. Create a mini-workshop on a topic you love to teach.

📈 Promotional (61–80):

  1. Doors are open! Here's how to join my coaching program…
  2. Only 2 spots left for 1:1 coaching — who is it for?
  3. Here’s what you get when you work with me 👇
  4. Share a client review as a carousel post or Reel.
  5. What's included in your coaching offer — list it visually.
  6. Why now is the best time to invest in coaching.
  7. ‘I don’t think I can afford it’ — how do you respond to this?
  8. Show a side-by-side: free value vs paid value.
  9. Answer this: ‘Why should someone choose you?’
  10. What does your coaching package look like (visually)?
  11. List 3 coaching myths that stop people from signing up.
  12. ‘You’re not stuck — you're just…’ (fill in the blank).
  13. What kind of results do your clients see after 1 month?
  14. If you had 30 seconds to pitch your offer, what would you say?
  15. Create a video: 'Who is this for + what will they walk away with?'
  16. Offer a bonus for the first 3 sign-ups.
  17. Talk about your coaching process in steps: 1 → 2 → 3.
  18. ‘I’m scared to start’ — speak directly to that fear.
  19. What makes your coaching program different from free content?
  20. Turn a testimonial into a quote graphic.

💡 Thought Leadership & Personal Brand (81–100):

  1. Here’s what I believe about growth that most people ignore.
  2. Why I stopped doing ___ in my business/life.
  3. The one lesson I keep learning again and again.
  4. Share your values — what do you stand for as a coach?
  5. What’s one unpopular opinion you hold in your niche?
  6. Create a ‘Swipe this mindset’ carousel.
  7. What’s one word that describes your brand vibe?